Unveiling Beauty with Vermibus
Street Arts

Unveiling Beauty with Vermibus


VERMIBUS_HOOKEDBLOG_2489_PHOTO_©2015_MARK_RIGNEY

On a recent visit to Berlin Hookedblog were lucky that our trip coincided with the grand opening of Open Walls Berlin's new gallery space. Previously based in Stattbad, the gallery have relocated to their new home in the heart of Berlin at Schröderstrasse 11. Following a delayed flight from London, we arrived into Berlin on a warm summers evening just in time to catch the preview of the gallery's new joint exhibition titled 'Grand Opening', which featured the work of New York based Public Art pioneer Jordan Seiler together with European art activist Vermibus.

We first met Vermibus a few years back when he attended the 2012 edition of the Moniker Art Fair in London with Guillaume Valentin and Elodie Bellanger of Open Walls Berlin. It was during this London visit we were lucky enough to accompany Vermibus on one of his night time adbusting missions which saw him installing a number of works across the city including the piece pictured below.

    VERMIBUS_©Hookedblog

We ran into the artist again earlier this year at the BSA edition of the Urban Nation in Berlin and were happy on this return visit to the city to be able to catch up once again with Vermibus as well as met Jordan Seiler. After a few drinks while checking the new space and exhibition, we joined both artists as they took a short break from their show to hit the streets. Taking over a bus shelter in the neighbourhood, the two artists unlocked the light boxes, removed the adverts and replaced the posters with their art before heading back to their exhibition opening.

VERMIBUS_HOOKEDBLOG_2451_PHOTO_©2015_MARK_RIGNEY
Jordan_Seiler_HOOKEDBLOG_2443_PHOTO_©2015_MARK_RIGNEYJordan_Seiler_HOOKEDBLOG_2502_PHOTO_©2015_MARK_RIGNEY

With this seasons Fashion Weeks fast approaching, Vermibus shared details with us of his next big project 'Unveiling Beauty' which will see him follow the route of the most influential Fashion Weeks, travelling to New York, London, Milan and Paris. He will analyse and reveal the true beauty that lies hidden behind the various campaigns that are forced upon the public spaces of these cities.

Vermibus has created a short trailer online to promote this upcoming project Unveiling Beauty, which will see him reflect on the use of the body, and on standards of beauty imposed from above, within the framework of the Fashion Week circuit, via a new series of public interventions. Unveiling Beauty, as the name suggests, reveals the beauty that lies hidden behind the make-up and the retouching that are used within the fashion industry and also as it publicly stages itself through advertising.

 

The Unveiling Beauty project will run throughout September across four cities. Be sure and keep your eyes peeled for Vermibus's public interventions should you find yourself in any of the four cities New York, London, Milan and Paris during their fashion weeks.

Find Hookedblog on — Facebook — Twitter — Instagram — Bloglovin' — Pinterest 




- Hijacked Fashion Billboard By Street Artist Mobstr
East London based street artist Mobstr stikes again with another hijacked billboard, this time altering UK fashion retailer Matalan's summer campaign with the simple addition of a thought bubble. Mobstr who is know for these sorts of text based...

- Montreal Street Artist, Stikki Peaches Visits London
Montreal based street artist Stikki Peaches passed through London a few weeks ago en route back from Paris, France to Canada. The artist took the opportunity to hit up the streets of East London during his visit with a series of his large scale multi...

- Nevercrew's Highlighting Machine N°1 In Berlin
Swiss based street-artists duo Christian Rebecchi & Pablo Togni aka NEVERCREW have been working together since 1996 in the creation of paintings, sculptures, installations and murals. The last year has seen the two artists travel extensively and...

- Stick It Up: Berlin. Street Art Stickers
Hookedblog have been in Berlin the last few days in case you hadn't noticed enjoying the sights and sounds of the city. We have already shared some images of the latest Berlin mural painted as part of Urban Nation's Project M/7 in association...

- Adventures In Berlin — 01
Greeting from Berlin readers, Hookedblog are on the move again and will be broadcasting across our Hookedblog social channels Instagram, Twitter and Facebook from this wonderful city for the next few days. It's been over four years since we were...



Street Arts








.